On Pricing
Pricing is shaped by scope, not guesswork.
A website that needs a few technical corrections is not the same as a website that needs to be rebuilt from the ground up. The scope, the priorities, and the level of work are different, so the investment is too.
That is why I do not hand out generic pricing before looking at the site itself. Every project begins with a conversation and a paid audit. That gives me a clear view of what is working, what is not, and what it will realistically take to improve performance or rebuild the site correctly.
The Audit Is the Starting Point
You leave with a clear understanding of where your website stands, what is holding it back, and what the right next move looks like.
Paid audit.The audit is a real deliverable with actionable findings, not a placeholder call or a dressed-up sales conversation.
Scope built from findings.Once I understand what your site actually needs, I build the proposal around real priorities and real work, not assumptions.
Conversation first.Before anything is quoted, I want to understand what feels off, what is underperforming, and what your business needs the site to do better.