ISJDESIGNS Client Feature / Acrisure Stadium

Aramark at Acrisure Stadium

Aramark Sports + Entertainment brought ISJDESIGNS to Acrisure Stadium to create a polished collection of food and beverage imagery for its concessions program. The assignment covered signature menu items, stadium favorites, and branded cocktails, all photographed inside the venue.

I planned the shoot around the final menu, photographed the collection on location in Pittsburgh, and delivered a finished album prepared for Aramark's public-facing web, social, and marketing use.

Fried chicken and waffle stadium sandwich layered with slaw and spicy cheese curls, finished with syrup dripping over dark and golden waffles, photographed by Ian Jones of ISJDESIGNS in Pittsburgh for Aramark Sports + Entertainment's Acrisure Stadium client feature.
01The client

The client.

Aramark Sports + Entertainment runs the concessions program at Acrisure Stadium in Pittsburgh. They needed a polished collection of images built for marketing, showing the stadium menu at its best across signature items, stadium favorites, and branded drinks.

Real food and real drinks, photographed to look the way the brand wants them presented.

02The assignment

The assignment.

The assignment was clear. Create a marketing-ready collection of the Acrisure Stadium menu that makes each item look its best.

Aramark wanted the signature items, the stadium favorites, and the branded cocktails photographed as a single cohesive set, ready to carry the concessions program across their public-facing marketing.

03The plan

The plan.

It started with a discovery call and the final menu. I reviewed the items Aramark wanted featured and built the shot list around them, choosing the plates and drinks that would anchor the collection.

From there I planned the production around the venue, so every item could be photographed on location at Acrisure Stadium and presented at its best.

Loaded stadium hot dog topped with shredded meat, corn, black beans, diced peppers and creamy sauce on Acrisure Stadium-branded paper, photographed by Ian Jones of ISJDESIGNS in Pittsburgh for Aramark Sports + Entertainment, an ISJDESIGNS food photography client.
04The shoot

The shoot.

I photographed the collection on location at Acrisure Stadium and used the venue itself as the setting. The stadium sky, the branded glassware, and the surroundings the food is served in all became part of the frame.

The cocktails were photographed within the venue, the glass raised against the Pittsburgh sky. The food was framed tight and clean so each item leads its own shot.

05What I delivered

What I delivered.

One shoot, one finished album. I edited the selected images and delivered them prepared for Aramark's public-facing web, social, and other marketing use.

Finished Food StillsConcession handhelds and stadium favorites, edited and prepared for marketing.
Signature CocktailsBranded stadium cocktails, photographed within the venue.
Menu RangeA cross-section of the featured menu, from wings to a fresh salad.
DeliveryA polished finished album prepared for web, social, and marketing use.
06The plates

The plates.

The food, photographed to look its best. Concession handhelds and stadium favorites, framed tight so each item leads the shot.

Close-up of sticky glazed chicken wings finished with black sesame seeds and sliced scallions on Acrisure Stadium-branded paper, photographed by Ian Jones of ISJDESIGNS in Pittsburgh for Aramark Sports + Entertainment, an ISJDESIGNS food photography client.
Overhead view of five glossy glazed chicken wings garnished with black sesame seeds and sliced scallions on Acrisure Stadium-branded paper, photographed by Ian Jones of ISJDESIGNS in Pittsburgh for Aramark Sports + Entertainment, an ISJDESIGNS food photography client.
Two stadium sausage sandwiches covered in melted cheese sauce and topped with kettle chips and scallions beside a bag of Zapp's Voodoo chips, photographed by Ian Jones of ISJDESIGNS in Pittsburgh for Aramark Sports + Entertainment's Acrisure Stadium concessions client feature.
Crispy chicken tenders served with seasoned French fries and a cup of ketchup on Acrisure Stadium-branded paper, photographed by Ian Jones of ISJDESIGNS in Pittsburgh for Aramark Sports + Entertainment's stadium concessions client feature.
Fresh kale and spinach salad topped with raspberries, blueberries, pomegranate seeds, candied walnuts, crumbled cheese and creamy dressing, photographed by Ian Jones of ISJDESIGNS in Pittsburgh for Aramark Sports + Entertainment, an ISJDESIGNS food photography client.
07The pours

The pours.

The beverage menu, photographed within the stadium. Branded glassware, the field behind the glass, and one pour caught in motion.

A hand raises a chilled golden cocktail in a Steelers-branded glass against a bright blue Pittsburgh sky, photographed by Ian Jones of ISJDESIGNS for Aramark Sports + Entertainment's Acrisure Stadium concessions client feature.
The Immaculate Reception cocktail splashes from a Steelers-branded glass held above the field at Acrisure Stadium, photographed by Ian Jones of ISJDESIGNS in Pittsburgh for Aramark Sports + Entertainment, an ISJDESIGNS food and beverage photography client.
Ready

Want a collection like this?

Send over the menu and where the images will run, and I will follow up with a plan and a quote.